you apply your lip balm thinking it’s going to hydrate and soothe, but 20 minutes later you’re reapplying again and you swear your lips somehow got drier THAT is the wrong we set out to right with All Good Lip Balm. Made from a top-secret (not really, see ingredients below) formula of dried medicinal herbs, Vitamin E, extra virgin olive oil and pure beeswax, this non-toxic lip balm glides on and starts hydrating immediately.