JOHNSON'S® baby HEAD-TO-TOE® wash cleanses gently, so you can use it anytime you bathe your baby. Can also be used on a soft, wet washcloth for in-between bath wash-ups.Warm water and a soothing touch—bathtime is a wonderful time to bond with your baby. Wet baby’s hair and body with warm water, apply wash with your hand or washcloth, gently lather, rinse, and snuggle.