PURA D'OR Original Gold Label Shampoo is a clinically tested formula proven to reduce hair thinning due to breakage, increase volume, strength and shine. Proprietary blend of 17 key active ingredients, organic extracts, and essential nutrients nourish hair to boost strength and resist breakage. Packed with a powerful blend of Biotin, Nettle, Pumpkin Seed, and Black Cumin Seed Oil to increase volume and thicken hair. Free from harsh chemicals, environmentally responsible, hypo-allergenic, vegan, and cruelty free.