These intense liquid lip colors are completely transfer-proof and last up to 8 hours – while moisturizing! How? Exclusive ElastiSilk™ technology combines flexible color and silky pigments that move with your lips. This amazing formula is also paraben-free and includes a built-in moisturizer with vitamin E and a native essence extract that promotes anti-aging, restores skin protectors, improves lip metabolism, and balances lips’ natural hydration.